Module 5: Harnessing Emerging Technologies for Marketing

Navigating ESG Frameworks, Canva Brand Integration, and the Frontier of AI Tools.

Special Guest: Amish Patel from MindFrames

Action Required

Canvas Profile
Requirements

Six students still have empty profile pictures.

Consistent profile imagery is essential for building our digital community identity within the Thunderbird ecosystem.

Navigation Steps

1

Go to Account

Located in the global navigation menu

2

Select Settings

Access your personal profile configurations

3

Click Profile Picture Icon

Click the placeholder image to edit

4

Take Photo or Upload

Use your camera or select a local file

5

Save Changes

Finalize to update your digital identity

Academic Standards

Zoom & Engagement Policy

Professional Presence

All students are required to be on video during Zoom sessions. This ensures active participation and mirrors professional global management standards.

Accountability

No more excuses for missed assignments or quizzes as we move into the second half of the term. Pre-requisites are being removed so you can focus on current modules.

Reminder: Update your Canvas profile picture (6 still empty).

Cameras ON

“Engaged, visible, professional.”

Cameras OFF

“Disconnected, unaccountable.”

Administration Update

Grading & Course Progression

Prerequisites Removed

Prerequisites are being removed to allow you to work on current modules immediately.

Accountability Policy

No more excuses for missed assignments or quizzes. Stay up to date with the current week's material while catching up on outstanding tasks.

Course Flow

STATUS: OPEN

Current Modules: Immediate Access

Outstanding Tasks: Parallel Work

"Ensure you stay up to date with the current week's material."

Academic Performance

Mid-Term Extra Credit Opportunities

Boost your grade and solidify your understanding of course materials through these upcoming mid-term opportunities.

New Assignment

A specialized project to demonstrate your grasp of the core concepts.

Extra Quiz

Challenge your knowledge with a mid-term assessment boost.

Deadline

Available until April 30th, 2026

Eligibility Open to All
Students

Canva: Brand Kit Integration

Starting with Module 4, students must establish a complete professional identity within Canva.

Brand Voice

Define the personality and tone of your messaging.

Logo Integration

Consistent placement and background removal.

Typography

Locked font styles for headings and body text.

Color Palettes

Specific hex codes aligned with brand identity.

Optional Enhancements

Incorporate professional photography or custom icons that align with your core brand identity.

Module 5 Strategy

STANDARD MARKETING
PRESENTATION FORMAT

Placeholder Strategy

Set up your entire presentation using placeholder slides for each section to map out the narrative early.

Logical Flow

Follow standard marketing formats to ensure a professional delivery and a coherent brand story.

Thunderbird Academic Excellence

"Ensure a logical flow and professional brand story."

Module 4 Review

Feedback on Canva Created Assets

01. Grammar

Ensure all text is clear, correct, and professional.

02. Call-to-Action

Include a clear, compelling next step.

03. Consistency

Maintain uniform fonts, colors, and formatting.

04. Technical Quality

Use clean visuals (e.g., transparent logos, high resolution).

05. Core Message & Hook

Lead with a clear, compelling headline that captures attention instantly.

Quality Control Checklist

Module 4 · Best Practices in Action

Marketing Asset Examples

01. Grammar

Clear, correct, professional copy throughout.

02. Call-to-Action

Compelling next step that drives engagement.

03. Consistency

Uniform fonts, colors & formatting across assets.

04. Tech Quality

Transparent logos, hi-res visuals, clean output.

05. Core Message

Lead with a hook that captures attention instantly.

Canva Best Practices · Thunderbird School of Global Management

Module 5 · Canva Projects

Student Asset Gallery

Thunderbird School of Global Management · Spring 2026

The Frontier of AI Tools: Practice & Exploration

Continuing our hands-on practice with advanced AI tools to refine prompting techniques and research workflows for global management scenarios.

Focus Area 01

ChatGPT & Explore (GPT Marketplace)

Focus Area 02

Perplexity AI

Focus Area 03

MindFrames Presentation

Module 5: Digital Excellence

"Using Conversational AI Tools for Analysis, Research and Presentations"

Environmental Social Governance

ESG: Environmental Impact

Case Study: Wildlife Works

Exploring how organizations manage environmental stewardship and biodiversity through high-impact initiatives.

Sustainable Land Use

Managing global terrestrial ecosystems for long-term health.

Carbon Offset Projects

Navigating sustainable finance and global carbon markets.

ESG Framework

Social & DEI

Analyzing social responsibility through the lens of Diversity, Equity, and Inclusion to build resilient global organizations.

Workforce Diversity

Comprehensive metrics across all organizational levels.

Community Engagement

Strategic partnerships and local social impact initiatives.

Equitable Supply Chain

Responsible management and ethical procurement standards.

Social

Responsibility

Case Study: Oracle

ESG: Governance &
Sustainability

The Governance Multiplier

Data-driven governance acts as the foundational engine that enables sustainable logistics and packaging solutions to scale effectively across global operations.

Scalable Solutions

Leveraging Oracle's infrastructure for global ESG impact.

"Empowering ESG through data-driven insight."

Next Week Preview

LOOKING AHEAD:
AUDIO & VIDEO AI

We dive into the world of synthetic media, exploring how artificial intelligence is transforming communication through audio and visual creation.

AI Voices

Natural narration for diverse global applications.

Podcasting

Advanced tools for automated production and editing.

AI Video

Generating high-quality production-ready assets.

Guest Speaker Session

Special Guest:
Amish Patel

Founder of MindFrames

Join us for a session on the intersection of technology, mindset, and global management. Gain insights into how these pillars shape modern leadership in a globalized economy.

Q&A Session to follow

Featuring

Amish Patel - Founder ConceptCraft | MindFrames

Module 5: Harnessing Emerging Technologies for Marketing

Action Required

Canvas Profile Requirements

Professional Presence

Accountability

Administration Update

Grading & Course Progression

Prerequisites Removed

Accountability Policy

Course Flow

New Assignment

Extra Quiz

Canva: Brand Kit Integration

Brand Voice

Logo Integration

Typography

Color Palettes

Placeholder Strategy

Logical Flow

"Ensure a logical flow and professional brand story."

Module 4 Review

Feedback on Canva Created Assets

01. Grammar

02. Call-to-Action

03. Consistency

04. Technical Quality

05. Core Message & Hook

Marketing Asset Examples

Student Asset Gallery

Focus Area 01

Focus Area 02

Focus Area 03

Case Study: Wildlife Works

Sustainable Land Use

Carbon Offset Projects

ESG Framework

Social & DEI

Workforce Diversity

Community Engagement

Equitable Supply Chain

Case Study: Oracle

ESG: Governance &Sustainability

The Governance Multiplier

Scalable Solutions

AI Voices

Podcasting

AI Video

Special Guest: Amish Patel

Canvas Profile
Requirements

ESG: Governance &
Sustainability

Special Guest:
Amish Patel